SEO is an acronym for search engine optimization. It is a concept used by search engines like Google, Yahoo and Bing among others to index websites hosted in the World Wide Web and then to rank them by the virtue of their keyword optimization, originality and relevance of content, the kind of traffic the websites generate and their larger outreach or presence on the internet.
SEO or search engine optimization is powered by algorithms developed by the search engines. When a company website is developed, it should be done in accordance with the guidelines as published by these search engines to get a desirable rank. The eventual objective of SEO is to get a website displayed on the first page of search engine results. For a courier business, that is an absolute necessity.
Let us first understand why SEO is so important for your courier business. Ask yourself the following questions: which medium has the larger base of potential customers or clients for a courier business, how can you use that medium or get exposure on that platform so you can generate potential leads and how would you manage to convert those potential leads and thus acquire some new clients?
The answers are pretty simple. The largest medium or platform is the internet and within the virtual world it is the search engines. Companies or even individuals looking for the cheapest international courier are unlikely to check newspaper ads or the old classifieds. They are likely to hit Google, Bing or Yahoo and would use those very words, ‘cheapest international courier’, to get some relevant search results. Courier companies that have content optimized for ‘cheapest international courier’ will have the greater chance of being displayed on the first page of such search results.
Likewise, when anyone needs a specific type of courier service, he or she would run a relevant search. When someone needs a courier company for parcel delivery to Poland, he or she would use those very words on search engines. Unless a courier company has a dedicated webpage for those keywords, it would fail to gain traction.
If you consider the courier company website www.courierpoint.com, then you would notice how the company has optimized each of its webpage and has targeted relevant keywords and thus the potential audience through the search engines.