Marketing is an integral part of your business’s success. Whether you are a small business or a large one, you need to properly reach out to your targeted audience with the business message. Marketing is of two types- direct and indirect. In the case of the former, you reach out directly to the customer with your message. Examples include social media marketing, display ads on the Internet, email marketing, and others.
Daniel Klibanoff–direct marketing can do wonders for your business
Daniel Klibanoff is a renowned name in direct marketing and data solutions in the USA. He is a serial entrepreneur and the CEO and President of the esteemed company, Multimedia Lists, Inc, a data solution and multi-channel audience provider to advertisers worldwide.
He is from Ashville, located in North Carolina, and is famous for generating millions of dollars as revenue for the companies he owns. In 1982, he started his data business with only $500, and currently, the industry is one of the prominent names in data and marketing solutions for direct marketing.
He has offered services for popular brands like Chase Manhattan Bank, Hearst Magazines, and AARP. BlueCross BlueShield. Mutual of Omaha and Allstate, to name a few.
Understanding the advantages of direct marketing
Direct marketing helps a business promote its service or product directly to the targeted audience and measure the results quickly. Besides the above, direct marketing has the following benefits as well-
- Segmentation is high, and targeting the audience is simpler- You can effectively reach out to your targeted audience with personalized business messages. To be successful, invest time in research and identifying consumers who will convert the most.
- The marketing budget can be optimized fully- When you focus on direct marketing, you can lay out realistic goals, which helps you accomplish sales targets even on a tight budget. If you can optimize campaigns for direct marketing correctly, you will get results with just a tiny percentage of the expenses you allot for traditional marketing.
- Boost sales with present and past customers- Direct marketing helps your business communicate with present and past customers. In this way, you can keep your business relationships alive while adding value. You can effectively retain old customers and generate lucrative sales opportunities with them.
- Upgrade loyalty strategies- When you engage in direct marketing with your customers, you can customize promotional campaigns and email content to their individual needs. To optimize results, you can also combine your immediate marketing goals with loyalty programs.
According to Daniel Klibanoff, direct marketing helps you create new opportunities for your business effectively. With it, you can adapt to the demands of the market all the time to respond more effectively. With the help of campaigns that focus on direct marketing, you can measure results and make the best business decisions in real-time for your company with success! If you want your business to grow within a short span of time, direct marketing is what you need.