Most of the companies are raising the bars in terms of budgeting for online marketing this year though it barely the second half. That being the case, 2017 will witness serious outburst viz-a-viz online marketing. As consumer behavior continues to experience changes, so do the strategies with which consumers are approached by digital or internet marketers. Hence, it will not be too far fetched to find different brand owners changing their marketing campaign strategies for 2017.
With the frequent change in the marketing trends and practices, it is important that you focus on the methods that might increase your returns in 2017. Below are some of the tips that may help you.
Centralize over the Customer Experience
Those days are long gone when knowing the experience of the customer was centralized to the designer only. Now, to build an inbound marketing plan that is fruitful, every member should work on the development of the brand and share a common goal of minimizing the problems that the consumers might face while accessing the brand.
For instance, if you are planning to write a content for a publication or a company, the only thing you have to think about is how to reduce the hindrances that the readers may face while reaching to the content. In this way, you will target the contents that are unique and can be accessed easily.
Spend on Interactive Content
If you think inbound marketing is the right medium to reach your customers no matter where they are from or where they are, content is what makes that easier for you. With the increasing competition in generating content for the customers getting fierce because all the digital marketers are creating a huge number of contents on an everyday basis, searching for an ambitious edge is the most important target for 2017.
The consumers do the following to consume the content online:
- Watch videos by clicking
- Apps to read content on their mobiles
- Clicking on the links given on the images, neglecting the in-content text links.
- Interacting with the brand owners on social media
Have a full-proof marketing plan
If you want quality results from your strategies, you should plan the inbound marketing very carefully. It is important that you prepare a document that lists how are you going to plan, where are you going to invest, and how are you going to achieve it.
Content Marketing Institute’s annual research on content marketing reveals that those with documented content marketing strategy are far more likely to see themselves as effective at their campaign efforts and also feel significantly less overwhelmed with every aspect of content marketing, among other benefits.”
Inbound Marketing using unorthodox but successful approaches that are reflected by the behavior of the consumer. In 2017, most of the customers will switch to mobile and search for efficient ways to interact with businesses and brands.