Running a small business is a lot easier once you become discoverable online. It’s not enough to have a website, you also need to have a surefire SEO strategy to help clients find you when they search. With that said, here are some tips you can use to help your small business become more discoverable.
Hire a Professional
If you are too busy to learn search engine optimization strategies, you can work with an expert. SEO can get quite complex, and Google makes a lot of changes in its Algorithm. Hiring a professional will help you get the desired results faster. Do your research well before choosing any small business SEO service provider. This way, you can ensure you’re getting quality and value for your money.
Write Quality Content
Having a website is great, but if you want more leads for your business, you need to create articles. Consumers often take to Google for information before buying anything. Write informative blog content that you can use to educate your prospects. This creates loyalty, and your content is likely to get shared on social platforms. Clients often have different questions regardless of the industry. With the help of keyword search tools, you can get to know what people want to know. Use the right keywords in your blog posts, and this will help you ensure better ranking.
Create a Google My Business Account
If you own a brick and mortar store, you need to sign up for a “Google my Business” account. This is a feature provided by Google to help clients find your business in their area. It allows you to describe your business, and let clients know what you have to offer. You can take advantage of this tool to ensure that you rank your services with ease. And this means more organic clicks to your website. Making use of the right keywords in your business description will give you an edge.
The Website Design Matters
It’s important to have a website that clients will appreciate. This means the user interface needs to be friendly and easy to navigate. When a visitor can’t find what they are looking for fast, they’ll click away quickly. You want people to spend longer on your website. That way, Google knows that they’re getting the information they need. As a result, your SEO improves.
Your website loading speed should also be fast. People are busy, and nobody wants to spend forever waiting for a site to load. You should also consider having your website built for all devices. Most visitors to your site are likely to come through mobile. Google makes it clear that mobile-friendly sites have a better SEO score in their books. Working with an expert web design company should make it easy for you to get all these in check. Google measures all these metrics.
SEO is an entire system of different little things you have to do. As a small business owner, this can get quite overwhelming. Luckily, you can choose to hire a professional to help you cater to all your SEO needs.