Optimizing your insurance website is critical for getting more customers to your business. Gone are the days of traditional marketing tactics. More insurance companies are utilizing the power of optimization and content marketing. You will want to learn how to optimize your site to increase conversions.
Set Clear Goals
The most crucial step is to determine your goals. Set both micro and macro goals. An example of a micro goal would be to have more email subscribers. Meanwhile, an example of a macro goal is to increase your overall revenue. Make your goals as specific as possible.
Ensure Your Site Runs Smoothly
Customers won’t stick with your company if your site doesn’t work or doesn’t help them with the things they need. One option is back office healthcare operations software. This type of software can help keep your website running smoothly. The right software can also work with government insurance programs to ensure that your clients are getting everything they need. Other benefits of this software might include increased employee productivity, a managed inventory, and on-time bill payments.
Use the Right Keywords
Search keywords are terms or phrases that help search engines and visitors know what your website is about. Your website pages should give your customers the information they need to make a purchase decision. For example, clearly explaining which kinds of policies you offer will help attract potential customers. They can also support and reassure current customers. Incorporating individual keywords on each of these pages guides your customers to the page that can best serve their needs.
Your website should also have a target goal in mind. Include a mix of non-brand and brand terms to use in your keyword strategy. If you’re still unsure of what keywords to use, Google’s Keyword Planner can give you an idea of effective keyword targeting.
Keep Your Customers in Mind
Your customers should be your number one priority. Since most people are shopping for insurance from home, it’s important to create that welcoming presence online. Insurance is a confusing topic for many consumers. Because of that, you want to create a website that is also engaging as it guides your customers through the process.
Don’t Underestimate the Power of Content Marketing
Content is imperative for landing at the top of search engines. You want to create a strong and carefully crafted content marketing plan. However, quality is more important than quantity. Google prefers websites with high-quality content. You’ll attract more visitors to your website and increase your organic search ranking by making content as helpful and understandable as possible.
Most businesses tend to shy away from content marketing. They don’t have the time to write blog posts, let alone come up with a strategy. A content marketing calendar can give you an idea of what content to put out so that you don’t fall behind on your goals.
More insurance companies are using content marketing and SEO tactics for their business. However, goal-setting and consistency can help you stand out from your competition.