The world is going digital and it is always beneficial for the business to adapt to these transitions for their marketing purposes. Keeping up to this transition phase, people are massively using videos for their landing pages in order to enhance connectivity to the users.
The attention span of your readers is as short as 8 secs. This means that your content has to be engaging enough to keep your readers aligned to the content and know about your products or services.Using videos for your landing pages helps in increasing the conversion rates multiple times..
The blog lists 5 major benefits of using videos for your landing pages.
1. Enhances conversions
One of the primary aims of landing pages on the website is to convert the visitors into clients. Such pages brings the visitors to action. Videos enables a higher conversion rate as this is not just informing the user about the company’s product or service but also engages the audience.
Studies have proved that videos can increase the conversion rates by approximately 85%. Thus, it is a good way ensuring quality conversions from your business.
2. Videos are better than text
Another major reason of using videos for your landing page is that these videos work better than the texts. Videos enable you to show your products or the way your services work. Visuals helps you to communicate a lot of ideas in an interactive manner. With the help of Product videos, you can make the visitors aware about the possible use of the product in a more effective manner.
3. Videos are more memorable than texts
Although, conversion is the primary aim for a landing page. But it should also enhances your brand’s awareness to the visitors. All you need is to use a professionally made video in an effective manner. It should transfer the message of your business and should also resonate with your company’s demography.
4. Easy to share videos
With the world moving towards digital life, videos are a good way of transferring the message to a vast audience. As everyone has an easy access to the web connection, such videos can be shared conveniently through cellular phone or other social channel. The more interesting and engaging you make your video, the more are chances of this being shared across targeted audience.
5. Deepens the connection
There have been various studies that proves that the messages used in videos are way more engaging than all other mediums. It helps to build the trust factor of the clients and sets up deep connection to the product or service.
Putting videos for your products or services can help you increase your online market and thus increases brand awareness. Contact the professionals to get an engaging and informative animated video for your landing page. These experts can provide a detailed assistance for different kind of services related to landing page videos. Research about the companies that can offer dependable services for your marketing needs.