In these times of intense online competition, firms are wracking their brains to come up with website designs that not only attract enough customer eyeballs but lead to a good conversion rate as well. Internet seems to have become a bonanza for customers as they are able to access hundreds of websites belonging to each and every segment that one can think of. However, this bonanza has turned into nightmare as well for enterprises that are desperate to gain customer traffic. The reasons are not hard to guess:
- Competition has grown exponentially with scores of websites dotting the net in practically every domain
- Customers do not have the time or inclination to visit websites that lie beyond the first screen
- As every website use SEO techniques to feature high on search engine listings, the competition to feature on the first screen has become tough
- Even after featuring on the first page customers might not find the design or layout of a website appropriate
- Visiting the site by customers is one thing but converting the visits to transactions is quite another thing
As is gleaned from the above reasons, SEO can put a website high on search engine listings but unless the website is backed by a robust design, it is unlikely to make a mark. This calls for putting emphasis on the designing aspect such as done by enterprises engaged in website designing in Delhi. A good website design should encompass the following attributes:
Easy navigation: As website is a collection of HTML pages with voluminous content, it should facilitate easy navigation from one topic to another or from one page to other. It should be kept in mind that fancy typefaces or video links can eat up a lot of memory thus hindering navigation. Importantly, there should be a visible search field that leads to specific pieces of information sought by the customer. Moreover, the faster one is able to visit pages or pieces of content, the better it is for customers to access that site. On the other hand, a website that does not facilitate easy navigation is most likely to be shunned by customers.
Appropriate content placement: Simplicity always attracts eyeballs. If the content especially the important ones related to the company is placed in a left to right or say and top to bottom format, as is the case in books, it will not only be easier for customers to access information but also be easier for web crawler programs like Google and Bing to index the same in their database. This will be helpful from the point of view of Search Engine Optimization.
Optimizing content: Customers are mainly interested in getting specific pieces of information from a website, and so, the content should be relevant, specific, streamlined and without any grammatical errors. Web designers like the ones engaged in website designing in Delhi or elsewhere should make use of experienced content writers to give heft to their websites.
Brand visibility: An enterprise should use its brand consistently across all fields – be it in print (letterheads, pamphlets, diaries, visiting cards etc) or the digital medium. The website should portray the logo across all web pages inclusive of the colour, typeface, front and design. Such a positioning of brand across all fields enhances its visibility.
Conclusion: A website should incorporate the above mentioned attributes as part of its design, and should be thoroughly tested before being uploaded for everyone. Hence, the discipline of web design can lead to the creation of a successful website that is user friendly as well as informative.