The digital era has somehow taken for granted the art of formal invitation letters. However, we must remember that an invitation is the first impression your guests will have on your event. That is why coming up with an effective invitation letter is key to attracting guests to your event.
Whether it’s a casual or formal one, an impressive invitation letter will create a sense of anticipation and will define the tone of your event. Often, the invitation letter will also be the deciding factor if your guest will accept or decline.
Since the invitation letter can potentially seal the deal for your event, how do you compose an interesting invitation letter?
5 Tips for Writing Effective Invitation Letter
- Personalize the subject line.
Since this is the most important part of your letter, make it interesting and catchy to the receiver’s eyes. If it doesn’t get their attention, they will never read further.
Remember to make it short and clear. The goal of the subject line is to interest your receiver so generic subject lines for all your receivers from different sectors may not be effective.
- State the reason of your event early in the letter.
Busy professionals will not read your whole invitation if they have a lot to do. When you write your invitation letter, make sure that the reason for your event is clearly stated early on. This is because some people may not read the whole invitation letter. It is best that they already know the reason for your invitation early on so even if they just skim over your letter, they already have an idea on what’s it about.
- Keep the tone and style constant.
Your invitation letter should have the same style and tone until the end. A formal invitation letter should have a business-like style but with a level of enthusiasm throughout the whole letter. No professional will waste time reading a poorly-composed invitation letter. Moreover, sending out an invitation letter with spelling or name mistakes is of course a huge no-no.
- Talk about the venue of the event.
The event venue alone can encourage people to attend. There are times that even if the event is not that interesting, the place where it is going to be held can entice attendees. Mention some of the highlights of the event venue in your invitation letter.
- Provide a contact person.
An invitation letter requires acceptance or denial. You see RSVPs in most invitations because you want to know who will show up at your events. Make sure that you provide contact details for inquiries or other concerns.
Writing an invitation letter is not a process that should be rushed. Invitation letters don’t need to be perfect, but your recipients will know if your letter is not well-thought out. To get the result you want or to get the people you want to show up, writing an effective invitation letter for your event is very important.
Written by bleu events, one of the top event planners Columbia, MO has to offer.