In Facebook terminology, Reach is defined as the number of people who have viewed your post, either by visiting your page or on their Newsfeed. The user engagement and interaction is very dependent on the reach of your posts. If you think you are generating quality content but still not getting the desired response from your users, perform a thorough check considering the following points.
Post at the Right Time
The reach of your posts is influenced by the time of the day you published them. However, the right time to publish some content is largely variable with its nature and the content and the audience it is generated for. For instance, the working class will most probably miss the content you post in early hours of the morning. Similarly, you also need to take care of the time zone differences, if your targeted users are not from your own country.
Post Relevant Content
If your Facebook page fans belong to a specific segment of users, they must be expecting something of their own interest. The content you post must be compelling and relevant to your community and in accordance with their common interests. The users will most likely respond to such posts or even share them on their own timeline. This will make your posts display on the News Feed of users who are not following your page, increasing the reach of the post.
Tag the Post to your Friends
Tagging your friends in all content posted on your Facebook fan page will definitely improve the post reach. Always tag those friends who you feel don’t engage with your posts. This will display the posted content on their timelines, as well as the News Feed of their friends, increasing the visibility of the post. Tagging pages could be more useful in this scenario, as the tagged post will then also appear on the News Feed of that page’s fans.
Improve your Facebook Likes
It is a logical fact that the reach of your posts will rise with the increase of your Facebook page likes. However, accumulating new fans may be time-consuming and sometimes frustrating. If you’re not willing to take this long route to popularity, you can always buy Facebook likes and achieve the targeted number of fans within no time.
If you have carefully follow the above tips, you will definitely experience a significant rise in Facebook Reach for your page in a very short time.